What’s in a Name?

posted in: flowers, food, small business | 0

When I bought Accents et cetera in 2001, I thought long and hard about changing the name. The name doesn’t roll off the tongue easily and is often misspelled. On the other hand, we had a fair amount of name recognition and I actually took Latin. Et cetera means “and other things.” That resonated with me. Our company creates unique gift baskets and flower arrangements by combining “other things” to make a cohesive whole: an amazing gift that will bring joy. Whose day do you want to make more memorable?

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